This time, we will explain the optional feature "Pre-order Feature" recommended by MakeShop. We will introduce the overview, benefits, and detailed features of the "Pre-order Feature".
【table of contents】
-What is MakeShop's pre-order function?
・Advantages of pre-order sales
・Introduction of detailed functions
■What is MakeShop's pre-order function ?
This function allows you to receive pre-orders for pre-release products. This allows you to receive orders for products before their release date.
This is a recommended feature for electronics shops that sell many new and popular products, apparel shops with short product life cycles, and hobby shops that sell figurines, games, DVDs, etc.
■ Advantages of pre-order sales
・You can sell it even if the release date is not yet decided.
For example, it is difficult to determine a specific release date for seasonal items, especially agricultural products and fruits.
With pre-orders, you can accept reservations with approximate shipping dates, such as around a certain month, allowing you to anticipate demand.
・Aim to extend the sales period
By adopting pre-order sales, you can introduce products earlier and extend the sales period. This allows you to sell apparel products before the season begins. It is also recommended for selling CDs/DVDs and anime-related products, which often have "limited first edition" releases.
・Pre-bookings available for seasonal events
Seasonal events at online shops include Christmas, Valentine's Day, New Year's dishes, etc. Since New Year's dishes and Christmas cakes are in demand once a year, once customers place an order, they tend not to look for New Year's dishes or Christmas cakes at other stores.
Therefore, by using the pre-order function, you have the advantage of being able to accept orders earlier than competing stores.
- Demand can be predicted and procurement can be planned accordingly.
By introducing pre-order sales, you can see the reaction of buyers before you purchase the product in earnest, and you can make a demand forecast for the product. Not only for online shops, but also for general marketing, products are sometimes sold in advance in a limited area to simulate sales.
If you can predict demand, you will be able to plan your product procurement more effectively, which will prevent problems such as missed sales due to inventory loss and excess inventory due to over-purchasing, leading to increased profits.
■ Introduction of detailed functions
- Pre-order items and regular items are clearly displayed on the order list screen
Even if you receive an order for a pre-order and a regular item at the same time, you can control the shipping of the regular item first, or to ship them together. Furthermore, since it can be completed within a single management screen, you can eliminate the hassle of managing them separately.
- Buyers can freely choose the delivery date and delivery method of the product
Buyers can specify the date on which they would like to receive their pre-ordered items.
In addition, if you purchase items with different release dates at the same time, you can choose the delivery date based on the latest release date of the item, or you can choose to receive the items separately.
*There are restrictions on specifying the date for receiving the product.
Customers can place pre-order items and regular items in their shopping cart and pay for them at the same time.
・Credit card payment and various other payment methods available
The pre-order function supports credit card payments, cash on delivery, bank transfers, and postal transfers. In the case of credit card payments, the payment is processed in one lump sum on the day the product is shipped, so it is possible to process payments even if the product is shipped six months after the pre-order is accepted.
*If you wish to implement credit card payments, you will need to enter into a separate contract with GMO Payment Gateway.
Annual cost: 66,000 yen (tax included)
What did you think?
This time we introduced the optional feature "Pre-order Sales Function."
If you are considering measures to increase your sales, please consider implementing this system.
If you would like more detailed information or case studies, please feel free to contact Formix.
■Operating company introduction
FORMICK is an official partner of "MakeShop" and "Cloud EC" .
Of course, it is possible to switch from other platforms to "MakeShop" or "Cloud EC", but for customers who say "This is my first time building an online store, but I'd like to give it a try," we can also make suggestions regarding the initial construction.
Please feel free to contact us regarding post-publication operations.
▶For more information on EC operation support, click here
Author: Yonechi
A director with a strong love for Mont Blanc. A fan of Atesway.
