This time, we will explain " MakeRepeater " , a recommended marketing tool that can be used by MakeShop . We will introduce the overview, features, and detailed functions of " MakeRepeater ".
【table of contents】
-What is the marketing tool “MakeRepeater”?
・Introduction of detailed functions
■ What is the marketing tool " MakeRepeater "?
Make Repeater is a CRM tool provided by GMO MakeShop, Inc. It has highly effective features for repeat customer measures centered around email marketing. It is possible to send personalized emails based on customer information.
■ Features of " MakeRepeater "
Here are six features of Make Repeater .
1. Intuitive operation
The design uses animations so that various data and analysis results can be checked at a glance. The HTML email editor also allows for easy editing with drag and drop.
2. Automate analysis
The tool can automatically collect and analyze various data such as the number of customers, sales, customer rank analysis, and sales trends by rank. Analytical work places a large burden on business operators and requires expertise, so it is considered difficult, but the automation function can reduce the workload.
3. Policy effectiveness Simulation possible
Sales It is equipped with a simulation function that uses customer data to predict measures and sales results based on customer psychology and purchasing trends, and can show the effectiveness of measures in terms of concrete sales. Simulation is possible.
4. Advanced email marketing features
In addition to the information obtained from the analysis results, you can set delivery destinations individually for each user attribute, such as "purchase amount," "number of purchases," "age," "gender," and "region."
5. Responsive HTML email
Make Repeater allows you to easily create HTML emails that support responsive design .
6. Ease of integration and implementation with existing systems
Since the data that has been accumulated so far can be imported directly into the service, there is no data loss. Since the data required for marketing measures is automatically linked from MakeShop to MakeRepeater on a daily basis, there is no need for development costs for linking, which can be a hurdle when initially introducing a marketing tool.
After registration and contract, You can transition from the MakeShop admin screen to MakeRepeater via SSO (※) , allowing for seamless use.
(*SSO = Single Sign-On allows you to proceed without logging in again. )
■ Introduction of detailed functions
1. Email settings and delivery function
・Text/ HTML email delivery ( HTML editor /source input possible)
- Scenario email (email settings to send at a specified date and time when a specific trigger is met)
2. Email delivery effectiveness measurement function
Display delivery results (open rate, click rate, conversion rate, error rate)
3. Analysis function
Customer rank analysis, customer number history, transition rate, sales transition, sales analysis by rank, LTV analysis, RFM analysis, attribute analysis
4. Customer management function
Customer information display, search, editing, and new creation functions (attribute information, purchase information, delivery history, etc.)
5. Other
・Sales simulation (presenting recommended sales measures based on actual shop data)
・Mail newsletter registration form *Available only to MakeShop users
6. Optional Features
- Purchase assistance (AI detects the user's desire to purchase and issues a coupon with a final push)
・Abandoned cart + recommendation email * Available only to MakeShop users
[Normal basic function fee]
Monthly fees vary depending on the number of email addresses registered.
| Number of registered email addresses | Initial cost | Usage fee/month |
|---|---|---|
| 1-500 | free | |
| 501 to 1,000 | 11,000 yen | 5,500 yen |
| 1,001-3,000 | 33,000 yen | 11,000 yen |
| 3,001-10,000 | 22,000 yen | |
| 10,001-20,000 | 33,000 yen | |
| 20,001-30,000 | 44,000 yen | |
| 30,001-40,000 | 55,000 yen | |
| 40,001～ | Please contact us | |
[ [Make Shop users only]
MakeRepeater Free Plan
Available features: Sales and customer analysis, email delivery, and effectiveness measurement
*This applies to shops who are signing up for MakeRepeater for the first time and who have less than 500 shop members and are using the MakeShop Premium Shop Plan or higher. *Both initial and monthly fees are free.
▶Click here for details on the free plan
【option】
・Purchase assistance
Initial cost: 0 yen Monthly cost: 5 % of sales (tax included) using the coupon * Up to a maximum of 1% of total sales
・Abandoned cart + recommendations
Initial cost: 0 yen Monthly cost: 10,000 yen
* The price is for when you sign up for MakeRepeater . If you use it alone without signing up for MakeRepeater , the price will be charged separately.
What did you think?
This time we introduced the marketing tool " MakeRepeater ".
If you are considering measures to attract repeat customers, please make use of this service.
If you would like more detailed information or case studies, please feel free to contact Formix.
■Operating company introduction
FORMICK is an official partner of "MakeShop" and "Cloud EC" .
Of course, it is possible to switch from other platforms to "MakeShop" or "Cloud EC", but for customers who say "This is my first time building an online store, but I'd like to give it a try," we can also make suggestions regarding the initial construction.
Please feel free to contact us regarding post-publication operations.
▶For more information on EC operation support, click here
Author: Yonechi
A director with a strong love for Mont Blanc. A fan of Atesway.
