This time, we will explain about "U-KOMI", a UGC utilization tool that can be used at MakeShop. We will introduce the overview and benefits of "U-KOMI".
【table of contents】
■What is “UGC”?
UGC stands for "content created by ordinary users." It is an abbreviation for "User Generated Content," and refers to content created by users, not by companies. Specifically, it includes personal SNS posts, photos, blogs, reviews, etc.
■What is the UGC utilization tool “U-KOMI”?
U-KOMI is a UGC tool that allows you to integrate with Instagram and collect and use customer feedback on your own website. By introducing U-KOMI, you can increase the value of your own website and also use it for marketing such as product promotions.
(Image source: https://apps.makeshop.jp/view/item/000000000102 )
■Benefits of "U-KOMI"
We would like to introduce the benefits of "U-KOMI".
1. Increase review acquisition rate with distribution algorithm
・Get reviews via email
You can display a review form in an email. This eliminates the need to open a page, and is expected to increase the rate of reviews.
・Get reviews on LINE
You can send review request messages to users who follow your LINE official account. You can manually select specific followers, or automatically send review request messages to all or specific new followers. You can request reviews even if you don't have an email address.
2. Increased conversion rates
Increases the credibility of the site
It's been shown that the more reviews you have, the higher your conversion rates will be, making your site more trustworthy and encouraging customers to make a purchase.
・Customer feedback is displayed clearly
By simply adding a simple HTML code, you can display reviews on each page. This allows customers to easily navigate to the product details in the review content, which can increase conversions.
■ Function introduction
1. Integrate UGC content from social media
You can use photos and videos from Instagram, X, and TikTok users on your site. This will lead to an approach to Instagram, X, and TikTok users, and is expected to increase conversions. You can collect UGC using hashtags and mentions, and analyze the actual effect of each UGC.
2. Filter the reviews users want to read with custom questions
You can add custom questions to each product to gather stronger review data, and you can also use the custom questions to filter and analyze your results.
3. Q&A content is automatically generated
Users can ask questions about products and services on the site, and administrators can answer the questions from the administration screen and post them in the review list on the site. Deepening communication with users increases trust, giving users who are considering purchasing a product a sense of security, which can lead to increased conversions.
4. You can create banners with the reviews you get and post them on social media
You can use review content to create banners for social media. You can also use it in HTML emails. You can easily create ads with impactful UGC content.
5. It is possible to highlight or hide some characters
You can emphasize some of the text to make it stand out. You can also hide some of the text to comply with the Pharmaceutical Affairs Act.
6. Add a ★ to Google organic search
By making your Google organic search page compatible with rich snippets, you can display a star in Google organic search results. As an SEO effect, sites that display a star have a higher click-through rate than competing sites that do not, so you can expect an increase in the number of site visitors.
■About costs
Initial cost: 0 yen ~
Monthly fee: U-KOMI Standard Plan 33,000 yen (tax included) /month and up
* Contract period: Monthly contract
What did you think?
This time we introduced the UGC utilization tool "U-KOMI". If you are considering using a review tool, please make use of it.
If you would like more detailed information or case studies, please feel free to contact Formix.
■Operating company introduction
FORMICK is an official partner of "MakeShop" and "Cloud EC" .
Of course, it is possible to switch from other platforms to "MakeShop" or "Cloud EC", but for customers who say "This is my first time building an online store, but I'd like to give it a try," we can also make suggestions regarding the initial construction.
Please feel free to contact us regarding post-publication operations.
▶For more information on EC operation support, click here
Author: Yonechi
A director with a strong love for Mont Blanc. A fan of Atesway.
