This time, we will explain the optional feature "eRecommend" recommended by makeshop. We will introduce the overview, benefits, and detailed features of the "eRecommend" feature.
【table of contents】
・What is makeshop's e-recommendation?
・Introduction of detailed functions
■What is makeshop's e-recommendation?
E-recommendation is makeshop's recommendation engine.A recommendation engine is a system tool that encourages customer purchasing behavior by displaying recommended products and content appropriate for each user based on various information such as the user's search history and purchase history.
■ Benefits of e-Recommendation
- Improve conversion rate: You can effectively display pages that are of high interest to customers.By displaying appropriate recommendations, you can encourage customers to purchase other products as well, increasing the likelihood of them making new purchases.
In addition, being able to display content that matches user needs is expected to result in increased page views, browsing rates, and length of stay, as well as reduced bounce rates.
- Increased credibility of the site: You are more likely to provide users with what they want when they need it.
As the site's usability improves, users will be more likely to trust the site, which will lead to them becoming fans and repeat visitors.
■ Introduction of detailed functions
E-Recommendation has a variety of functions, but we will introduce some recommended ones.・PV/CV recommendation Based on the number of PVs or CVs of all visiting users in the past 90 days, recommended items are presented to users, increasing browsing rates.
- Personalized recommendations: Recommended products are presented to users based on the products they have recently viewed or purchased, increasing browsing rates.
・PV/CV ranking: The top items are displayed in a ranking based on the number of user PVs, CVs, and number of clicks on recommendations.
Other features include "browsing history," "display of new items," "featured display function," "conversion prediction recommendations," "text recommendations," and "image recommendations."
Initial cost: 66,000 yen (tax included)
Annual fee: 132,000 yen (tax included)
*If you would like to request makeshop to install tags, please contact us for a separate quote.
What did you think?
This time we introduced the optional feature "e-Recommendation Function."
Please feel free to use this service if you have issues with conversion rates, browsing rates, or length of stay.
If you would like more detailed information or case studies, please feel free to contact Formix.
■Operating company introduction
FORMICK is an official partner of "MakeShop" and "Cloud EC" .
Of course, it is possible to switch from other platforms to "MakeShop" or "Cloud EC", but for customers who say "This is my first time building an online store, but I'd like to give it a try," we can also make suggestions regarding the initial construction.
Please feel free to contact us regarding post-publication operations.
▶For more information on EC operation support, click here
Author: Yonechi
A director with a strong love for Mont Blanc. A fan of Atesway.
