This time, we will explain "f-tra EFO", a service that can be used by MakeShop to easily optimize input forms. We will introduce the overview and functions of "f-tra EFO".
【table of contents】
- What is the input form optimization service "f-tra EFO"?
- Key Features
- The need for EFO
- Recommended for shops with the following concerns
- Costs
■What is the input form optimization service “f-tra EFO”?
"f-tra EFO" is a service that can increase purchase rates by adding support functions that eliminate input errors and confusion when entering information such as membership registration, address, and payment method, and by reducing form abandonment.
Main Features
1. Input support functions There are 19 types of support functions, such as "real-time alerts" that notify users of input errors or missing required fields, "automatic furigana input" that eliminates the hassle of inputting information, and "domain suggestion" that prevents mistakes in email addresses.
2. Analysis report A report function that shows the bounce rate of the form itself, the average input time, and where users are leaving by item. It is possible to turn the PDCA cycle by adjusting the input support function according to the results of the report.
3. Provision of a dedicated management screen The settings screen provides an intuitive feel that allows you to try out the functions.
Easy and quick improvement possible.
■The need for EFO
When promoting products in physical stores, almost 100% of customers who queue up at the register end up making a purchase.
However, of the customers who visit a "form" (the equivalent of an online "cash register"), only about 25% actually complete the form. Depending on the site, it may be less than 10%.
If you can improve your form completion rate from 25% to 50%, you can double your conversions and halve your CPA.
It is important to revise advertising placements and product and website content, but it is also necessary to consider effective form improvements (EFO).
■ Recommended for shops with the following concerns
・You have issues with form abandonment rates. ・You want to increase purchase rates quickly and easily.
(Image source: https://apps.makeshop.jp/view/item/000000000109 )
■About costs
Initial cost: From 30,000 yen (varies depending on the number of items set)
Monthly fee: 10,000 yen
Contract period: 6 months
What did you think?
This time, we introduced the input form optimization service "f-tra EFO". If you want to reduce form abandonment and improve purchase rates, please use it.
If you would like more detailed information or case studies, please feel free to contact Formix.
■Operating company introduction
FORMICK is an official partner of "MakeShop" and "Cloud EC" .
Of course, it is possible to switch from other platforms to "MakeShop" or "Cloud EC", but for customers who say "This is my first time building an online store, but I'd like to give it a try," we can also make suggestions regarding the initial construction.
Please feel free to contact us regarding post-publication operations.
▶For more information on EC operation support, click here
Author: Suke
I like hot yoga and visiting cafes.
