This time, we will explain "CART RECOVERY®", a simple cart abandonment prevention tool that can be used by MakeShop and aims to "zero forgotten purchases". We will introduce the overview and functions of "CART RECOVERY®".
【table of contents】
- What is CART RECOVERY®?
- The benefits of cart abandonment prevention
- Key Features
- Recommended for shops with the following concerns
- Costs
■What is CART RECOVERY®?
This is a simple abandoned cart prevention tool that fully automates follow-up with users who abandon their purchase midway, aiming to eliminate "zero forgotten purchases."
(Image source: https://apps.makeshop.jp/view/item/000000000114 )
■ Benefits of cart abandonment prevention
"Cart abandonment" refers to the situation where a user leaves an e-commerce site without purchasing an item after adding it to their cart. Once a user abandons their cart, they miss a purchasing opportunity, so it is important to guide them to purchase.
It is said that the opportunity loss due to cart abandonment is twice the sales amount, and the average cart abandonment rate is 64.7%. (*1)
(※1) Source: EC "cart abandonment rate" average is about 64.7% [E-Agency Survey]
By taking measures against abandoned carts, you can prevent lost sales opportunities and improve your customers' purchasing experience.
Main Features
1. Recovery report (effectiveness measurement function)
Understand actual lost opportunities, clicks and sales from emails and ads
2. Cart Trends (Abandoned Cart Analysis)
Get real-time information on abandoned cart items, browser usage, and other cart abandonment status
3. Abandoned cart emails, request emails (unlimited delivery)
You can send step emails any time from 15 minutes to 90 days after a customer abandons their shopping cart.
4. Abandoned cart remarketing ads (optional)
Example: Advertisement can be delivered with the message "Did you forget to buy something?"
(Image source: https://apps.makeshop.jp/view/item/000000000114 )
■ Recommended for shops with the following concerns
・We want to take measures against abandoned shopping carts. ・We want to boost sales as the number of registered users has increased. ・We recently opened a new store and are focusing on attracting customers, so we want to implement measures to increase conversions. ・We were considering using an MA tool (marketing automation tool), but we can't afford the expense and effort.
(Image source: https://apps.makeshop.jp/view/item/000000000114 )
■About costs
Initial cost: None Monthly cost: Performance-based A 3% usage fee will be charged only if a purchase is made via the cart recovery email or advertisement.
Contract period: Monthly contract
What did you think?
This time, we introduced the cart abandonment prevention tool "CART RECOVERY®". If you want to reduce cart abandonment and increase sales, please use it.
If you would like more detailed information or case studies, please feel free to contact Formix.
■Operating company introduction
FORMICK is an official partner of "MakeShop" and "Cloud EC" .
Of course, it is possible to switch from other platforms to "MakeShop" or "Cloud EC", but for customers who say "This is my first time building an online store, but I'd like to give it a try," we can also make suggestions regarding the initial construction.
Please feel free to contact us regarding post-publication operations.
▶For more information on EC operation support, click here
Author: Suke
I like hot yoga and visiting cafes.
