This time, we will explain "Fanpic", a service that can be used by MakeShop and allows you to easily link with Instagram. We will introduce the overview and features of "Fanpic".
【table of contents】
■What is “Fanpic”?
Fanpic is a tool that allows you to easily link and display Instagram posts on your e-commerce site. It also has a function that automatically collects posts from specified Instagram accounts and displays them on your site, making it possible to automatically reflect your company's official Instagram posts on your e-commerce site.
■ The influence of word of mouth
When users search for products or travel destinations, they pay great attention to other users' reviews, which have a major impact on their purchasing decisions. 94% of users place more importance on reviews than price when choosing products, and 82% of users trust reviews as much as recommendations from family and friends. (*)
Many people trust word-of-mouth reviews and use them as a reference when choosing products, so by posting reviews from general users on an e-commerce site, those reviews will build trust and are more likely to become a deciding factor in a purchase.
(※ 1 ) Source: "2023 Edition Research Report" from PowerReviews
■ Features of "Fanpic"
Let us introduce you to the features of "Fanpic".
(Image source: https://apps.makeshop.jp/view/item/000000000115 )
1. Post to your website in as little as five minutes You can easily collect social media data and display it on your website by using pre-prepared templates and simply inserting the embed code, even if you don't have any knowledge of HTML or CSS.
2. Effectiveness measurement It is possible to measure the effectiveness of each photo and how many times it is viewed. This allows you to accurately grasp the effectiveness of your marketing activities.
■ Function introduction
Here are some of the main features of Fanpic.
1.Select function: You can freely combine specified posts and link them to your site.
2. Auto function: Automatically collect posts from specified Instagram accounts.
3.Analysis function It is possible to aggregate and display the number of views of posts.
■About costs
Initial cost: Free Monthly cost: From 4,800 yen (30-day free trial available)
*No minimum usage period
What did you think?
This time we introduced "Fanpic," a service that can be linked to Instagram. If you are considering linking to Instagram, please make use of it.
If you would like more detailed information or case studies, please feel free to contact Formix.
■Operating company introduction
FORMICK is an official partner of "MakeShop" and "Cloud EC" .
Of course, it is possible to switch to "MakeShop" or "Cloud EC" from other platforms, but for customers who say "This is my first time building an online store, but I'd like to give it a try," we can also make suggestions regarding the initial construction.
Please feel free to contact us regarding post-publication operations.
▶For more information on EC operation support, click here
Author: Yonechi
A director with a strong love for Mont Blanc. A fan of Atesway.
